THE SNIPPET AND TITLE DISPLAYED IN THE SEARCH ENGINE RESULT PAGES
May 01, 2014
Google updates titles and snippets for individual sites per query to make them as relevant as possible. Google uses a number of different sources for this information, including descriptive information in the title and meta tags for each page. Google may also use publicly available information - for instance, anchor text or listings from the Open Directory Project (DMOZ) or create rich snippets based on markup on the page. Follow this link for further information.
Clients gain confidence in our work as content marketers and search engine optimizers when they observe SERPS including their business in predictable ways. We offer several search phrases and Google Smarty Pixel SERP for that search phrase. The results are unpredictable.
PHRASE-0 = [copy writing pittsburgh]
The author predicted this result. The SERP title is the page’s title and the SERP snippet is the content of the description meta tag.
PHRASE-1 = [build online presence pittsburgh]
The SERP title is the page’s title. That much was predicted. The SERP snippet is the concatenation of the content of the LOGO image ALT text and the second sentence of the first paragraph of the page. This result could not have been predicted at all!
In all the remaining searches, the SERP title is the page’s title. Again that much was predicted. The SERP snippet is the concatenation of the content of the LOGO image ALT text and ALT text for an image whose source is [responsive-custom-website-design-connection] which surprised the author! See the blog post for supporting evidence of this surprise.
PHRASE-2 = [custom design and development pittsburgh]
PHRASE-3 = [custom website development pittsburgh]
PHRASE-4 = [custom website design pittsburgh]
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