THE SNIPPET AND TITLE DISPLAYED IN THE SEARCH ENGINE RESULT PAGES

by JOHN ERNSTHAUSEN

May 01, 2014

Google

Google updates titles and snippets for individual sites per query to make them as relevant as possible. Google uses a number of different sources for this information, including descriptive information in the title and meta tags for each page. Google may also use publicly available information - for instance, anchor text or listings from the Open Directory Project (DMOZ) or create rich snippets based on markup on the page. Follow this link for further information.

Practical Uses

Clients gain confidence in our work as content marketers and search engine optimizers when they observe SERPS including their business in predictable ways. We offer several search phrases and Google Smarty Pixel SERP for that search phrase. The results are unpredictable.

PHRASE-0 = [copy writing pittsburgh]

The author predicted this result. The SERP title is the page’s title and the SERP snippet is the content of the description meta tag.

PHRASE-1 = [build online presence pittsburgh]

The SERP title is the page’s title. That much was predicted. The SERP snippet is the concatenation of the content of the LOGO image ALT text and the second sentence of the first paragraph of the page. This result could not have been predicted at all!

In all the remaining searches, the SERP title is the page’s title. Again that much was predicted. The SERP snippet is the concatenation of the content of the LOGO image ALT text and ALT text for an image whose source is [responsive-custom-website-design-connection] which surprised the author! See the blog post for supporting evidence of this surprise.

PHRASE-2 = [custom design and development pittsburgh]

PHRASE-3 = [custom website development pittsburgh]

PHRASE-4 = [custom website design pittsburgh]

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John Ernsthausen

WEB DEVELOPER and WEB ANALYST

I'm John Ernsthasuen. I am a web developer and write software for high performance numerics. I write good software and I build engaging custom websites for Smarty Pixels in New Wilmington PA. I am well trained and keenly interested in scientific computing. I have experience as a data coordinator and worked in compliance with HIPAA standards.

I believe I'm successful because I am consistent. I understand my trade and keep current with emerging trends. As a web developer, web analyst, copywriter, and search engine optimizer, I interface well with interactive designers, graphic designers, project managers, and clients.

I have a growing repertoire of successful marketing campaigns. I attribute my success as a copywriter and search engine optimizer (SEO) to my patience and analytical training. I purpose to clearly understand your web analytics and seek to align your content with your web analytics. Always align the content you publish with your customer's interests to naturally attract inbound traffic that you can then convert.

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